Peach & Lily Made With: Shopify → Peach & Lily is a Korean based skin care line. Adding keywords for SEO to your Shopify store. Now that you know what makes up a great meta description (short and punchy, keywords, call to action), let’s talk about where you absolutely need to include an original meta description. I'm very impressed with the communication I've received from Adriana and hope this will continue as I work through all my SEO issues. Shopify puts a cap of 160 characters on the Homepage meta description. The Three Ingredients Of A Better Meta Description The info correlates perfectly, making visitors feel like they’ve found great relevance in their search. It’s easy to add pages to your Shopify site (Image credit: Shopify) Step 8: Set your site’s title and meta description Click on Online Store, and choose Preferences to find more site settings. Frequently asked questions about SEO. Search the world’s information, including webpages, images, videos and more. Write Eye-Catching Meta Descriptions Meta descriptions are the text that Google sometimes shows underneath the title tag in the search results. Optimizing your site structure for search engines. I used this app to help with my SEO and meta code. … Ready to start selling with Shopify? Meta description is not a direct ranking factor of e-commerce SEO. These are some good examples of meta description what homepage meta description should be like in case of e-commerce websites and blogs. Adding meta description when creating a … For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. How to Write an Ecommerce Meta Description. Below we’ll describe how Shopify handles meta information out of the box for every content type. Even if your product descriptions are optimized to sell, that fact alone may not be enough to impact on the bottom line. This will become your new title tag on the home page. Talked about in the video, they are: They make your customer the ‘HERO’ (ie: hero’s journey). After all, no one can buy your products if they can’t find them. If the one shown by Google appears mangled or random (see the below screenshot for an example) then manually setting the meta description in your Shopify admin can sort this out. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. Meta data plays a key role in the on-page optimization of each and every web page on your site. Your pages should each have a unique meta description to help attract users from the SERPs. If you’re looking for a new way to sell online, it could be time for you to consider Shopify. You can edit the title/meta description for all of your … September 3, 2020 by test. Shopify generates the following title and meta description for collections: Navigate to Products or Collections for adding SEO Meta tags.. Meta data creates a base structure for ranking of a store’s products, categories, collections and many other segments. PrimeWomen. 4 Places You Should Include an Original Meta Description. Homepage. On page SEO optimization consists of creating better titles and meta descriptions around a focus keyword for all your Shopify store’s pages (home, collections, products, & other relevant pages). Aim for fewer characters (around 140) for the best results. Step 2: Enter a Homepage meta description; On the Title and meta description section, online sellers can fill the box of Homepage meta description for store. How to Build a Nice Meta Description to Get More Click-Throughs. Shopify Homepage Title And Meta Description Not Showing On Google. Homepage meta description on Shopify serves as the storefront welcoming your customers. However, for unprofessional page builders, especially for Shopify beginners, it … This is a platform that can be used for any sort of business online, both offline and online. Meta description. The main difference between Salehoo and Shopify is the pricing. Home page: Meta description. So while you shouldn’t obsess over meta descriptions, it’s still worth spending a minute of your time on pages where ‘yes’ is the answer to at … For inspiration and an example of great consistency between a page’s meta description and the ensuing page, look at Zendesk’s homepage meta description and its actual homepage. It can sometimes even include product page descriptions, but more on this in a separate article. Collections. This is a short description of your store that will also show up on a Google search, so its best to make it descriptive. And a recent analysis that we did found that pages with a meta description got an average of 5.8% more clicks than pages with a missing description. A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! The meta description is the HTML attribute that describes the essence and content of … Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. Feel free to check the detailed video tutorial below: Shopify. You can’t stick with the same Meta description on E-commerce sites, as new seals, offers and discounts are always there, and you will need to change accordingly. However, it encourages people to click on your link in search results. Your homepage meta description is your chance to give the first impression of your brand. This is what users often look at to decide whether to visit a page or not. Title tags, headers, and meta descriptions Having the right number of headers on each page help the search engines to understand your site. It’s easy to add pages to your Shopify site (Image credit: Shopify) Step 8: Set your site’s title and meta description Click on Online Store, and choose Preferences to find more site settings. Similar to Meta Descriptions, there are Meta Keywords, which are a specific kind of meta tags that appear in the HTML code of your web page and which tell search engines what the topic of your webpage is. Let’s figure out how to correctly create the SEO meta description in order to stand out in the SERP, interest users, and lead them to the content.. What Is a Meta Description? Many page optimization sites, services, and professionals recommend keeping meta descriptions to 160 characters or fewer. Shopify stores need to have well-crafted and positioned meta data in order to rank high on search results. The section underneath is the Meta Description. After reading all the tips on this article, you have a better understanding of the importance of homepage meta description on Shopify. For resource pages, such as product pages, collection pages, and custom pages, the meta description tag displays the resource's SEO description that is set in the resource's details page of your Shopify admin, regardless of the description's size. For that reason, it is helpful to write those first lines of content so that they can double as a strong meta description, if necessary. Try it free. The Qualities Of A Great Brand Meta Description. I find the app helpful for watching video tutorials. Make sure to include your shop name! We’ve created a free tool to help you create better page titles and meta descriptions for all of your Shopify SEO needs. On the Shopify admin dashboard, store owners choose Online Store and click Preferences. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. Hiding a page from search engines. They support your brand messaging, and align with other mediums (ads, print, social media) They just sound/feel good and match your brand tone. It will draw people into your store! The same applies for a good meta description – except that the preferred length is between 430 and 920 pixels (70 and 155 characters respectively). It can be set for product pages, collection pages, and blog posts in Shopify. For example, Google’s meta description is 159 characters, including spaces. The playful and fun articles on their website also make a great impression on their visitors. The Homepage meta description is the description in search results underneath the title and URL of a page. The meta description is one of the important elements of content. This is a good SEO meta description because it clearly defines the demographic they are targeting and the issues that the demographic faces with maturing skin. A video background, catchy phrases, and a simple CTA button is what makes visitors want to be part of the Ratio Coffee community. How to edit homepage meta description on Shopify? Create “default meta descriptions.” As we’ve seen, Google and social media sites sometimes pick up the first lines of content on a web page in lieu or in the absence of a meta description. Shopify SEO mini-course, DAY 3: Title and Meta Description tag for the homepage. Finding and submitting your sitemap. The more content you provide about you and your business, the more confident people will be when purchasing from your store. Finally, visit your admin panel Settings page, and edit your Homepage title in the Store Details section. Meta tags forms a base structure for ranking the Shopify store products, collection, categories and subcategory pages. Ratio Coffee is a beautiful Shopify store with a balanced colour palette and a smooth scrolling system that embodies the elegance of their products. Character count must be in between 155 to 165. Best practices are to use one H1 tag, and then any number of H2s, H3s, and so on as needed and in hierarchical order. Save changes and refresh your page in order to see the result. In fact, according to a Moz analysis, only 35.9% of original meta description tags are displayed “as is” in Google search. They are a vital component for SEO – specifically optimizing each page with its On-Page components. Step 3: … 1. The Moz study, which examined 70,059 original meta description examples, also discovered that: In 15.4% of cases, Google used the original meta description tag but added some text. The main role of your meta description is to get users to press your link in their search results rather than someone else's. Shopify will add as many words of your description in their “Search engine listing preview” meta input as possible, shown below: To clean up your meta description and enter your own customized meta description for your product, click on Edit website SEO. It’s usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. In your Shopify admin panel, navigate to “Online Store,” “Preferences,” and “Title and Meta Description.” You’ll be able to add or edit your page meta description in a text box without having to dive into HTML code. A great About Us page helps builds trust between you and your customers. Using the principles we've already learned, you'll want to set your homepage title and your homepage meta description. Google uses this to determine how relevant your content is to what people are searching for. Steps to add Meta Tags in Shopify. 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